Reservations & Table Management

Stop Paying $1.50 Per Cover to OpenTable

Q: How does pricing compare to OpenTable?

We charge zero per-cover fees. Your reservation system is included in your monthly plan. OpenTable charges $1.00-$1.50 per network cover on top of $149-$499/month. A restaurant doing 500 covers/month saves $6,000-$9,000/year switching to us.

Q: Can I import my OpenTable reservation data?

Yes. We support CSV import of guest data from OpenTable, Resy, and other platforms. Your guest history, preferences, and notes transfer over so you don't lose years of relationship data.

Q: How does the system handle walk-ins?

Walk-ins are added to the waitlist with estimated wait times. Guests receive an SMS when their table is ready. The system automatically optimizes seating based on party size, table capacity, and reservation timing.

Q: How do deposits and prepayments work?

You can require deposits for reservations (fixed amount or percentage), set cancellation policies with deadlines, and charge no-show fees. All payments are processed through Stripe with automatic refunds for legitimate cancellations.

Q: Can my AI voice agent book reservations?

Absolutely. Your AI agent has real-time access to availability and can book, modify, or cancel reservations during phone calls. It handles party size, time preferences, special requests, and sends SMS confirmations — all without staff involvement.

Q: Does it handle multiple locations?

Yes. Each location has its own floor plan, settings, and availability, but you manage everything from a single dashboard. Cross-location guest profiles mean a VIP at one location is recognized at all your venues.

OpenTable charges $1-$1.50 per network cover. Busy restaurants pay $10K-$50K/year just in cover fees. Our full reservation system — floor plan editor, waitlist, guest CRM, SMS confirmations, shift reports — is included at zero per-cover cost.

See Pricing

$10K-$50K

lost to cover fees per year — HostMe/Tekpon, 2025

10-12%

average no-show rate for restaurants — Tock/PBS

75%

of restaurants now accept reservations — Tableo, 2023

scaledgrowthagency.com/client

Restaurant reservation system showing timeline view with real-time table management

Cover Fees Are Eating Your Margins

OpenTable's pricing tiers all include per-cover fees on top of steep monthly charges: Basic at $149/mo + $1.50 per network cover, Core at $299/mo + $1.00/cover, and Pro at $499/mo + $1.00/cover. A restaurant doing just 500 covers per month pays $6,000-$9,000/year in per-cover fees alone — on top of the monthly subscription.

Meanwhile, no-shows at 10-12% mean empty tables and lost revenue every single night. Each no-show doesn't just cost a cover fee — it costs the full value of that table's potential revenue for the evening.

The result: Restaurants are paying thousands to a platform that sends them guests who don't show up, while keeping the per-cover fee regardless.

OpenTable Basic: $149/mo + $1.50 per network cover — HostMe/Tekpon, 2025
Each no-show costs a restaurant ~$113 — Barclaycard Payments, 2023
UK no-shows doubled from 6% to 12% in 2023 — Zonal & CGA by NIQ

scaledgrowthagency.com/client — Dashboard

Restaurant dashboard showing reservation analytics and revenue tracking

Comparison

How We Compare

Feature-for-feature comparison of the leading reservation platforms.

Feature	SGA	OpenTable	Resy	Yelp Guest Mgr
Per-Cover Fee	$0 ✅	$1.00-$1.50	$0	$0
Monthly Price	Included ✅	$149-$499	$249-$399	Free-$299
Floor Plan Editor	✅	✅	✅	❌
Waitlist	✅	✅	✅	✅
Guest CRM	✅	✅ Pro only	✅	Basic
AI Phone Booking	✅	❌	❌	❌
SMS Confirmations	✅	✅	✅	✅
SMS Marketing	✅	❌	Add-on	❌
Multi-Location	✅	✅	✅	✅
POS Integration	✅	Limited	Limited	❌

Capabilities

Everything You Need to Manage Reservations

A complete reservation and table management system — no per-cover fees, no add-on charges, no surprises.

Floor Plan Editor

Drag-and-drop tables, sections, walls, and elements. Set capacity per table. Visual real-time status shows occupied, available, and reserved tables at a glance.

Waitlist Management

Digital waitlist with estimated wait times, SMS notifications when tables are ready, and priority queuing for VIP guests. Reduce walkouts with transparent wait times.

Guest CRM

Every reservation builds a guest profile. Track visit history, preferences, allergies, special occasions, and lifetime value. Personal service at scale.

SMS Confirmations

Automatic confirmation and reminder texts reduce no-shows by 27.45%. Guests can confirm, cancel, or modify via text. No app download required. — Hostie AI, 2024

Shift Reports

End-of-shift summaries with cover counts, no-show rates, average party size, and revenue attribution. Identify peak hours and optimize staffing.

Timeline View

Visual timeline showing all reservations, walk-ins, and waitlist entries across your dining room. Drag to reassign tables, click to see guest details.

Proven Results

Real Results from Real Restaurants

These aren't projections — they're verified outcomes from restaurants that invested in modern reservation technology.

Tock Prepaid Model

Alinea — Eliminating No-Shows

Alinea was losing an estimated $400K-$600K/year from 110 no-shows per month. After implementing Tock's prepaid reservation model, no-shows dropped to under 2% and EBITDA increased 38%.

<2% no-show rate

+38% EBITDA increase

$400K+ saved annually

Source: Harvard Business School

SevenRooms Deposits

Farmstead — Deposit-Based Bookings

Farmstead's no-show rate dropped from 15% to just 1% after implementing deposit requirements through SevenRooms, virtually eliminating empty reserved tables.

15%→1% no-show reduction

93% fewer empty tables

Deposit based system

Source: SevenRooms Case Study

SevenRooms

Al Aseel — Multi-Venue Scaling

Al Aseel scaled from a single restaurant to 10 venues with centralized reservation management through SevenRooms. Revenue grew 116% with a unified system across all locations.

10 venues managed

+116% revenue growth

Unified system

Source: SevenRooms, 2024

SevenRooms + SMS

Fabio Viviani Hospitality

Generated $432K in revenue, 5,726 covers, and 1,784 reservations in just 6 months via SMS marketing integrated with their reservation system.

$432K revenue generated

5,726 covers booked

1,784 reservations

Source: SevenRooms, 2024

Every Guest Becomes a Regular

Our built-in Guest CRM automatically builds profiles from every reservation, walk-in, and order. Track visit frequency, preferred tables, dietary restrictions, celebration dates, and spending patterns. When a guest calls, your AI agent already knows their name, their usual order, and that their anniversary is next week.

Automatic profile creation from reservations and POS data
VIP detection based on visit frequency and spend
Special occasion tracking — birthdays, anniversaries, celebrations
Allergy and dietary preference alerts for kitchen and service staff

scaledgrowthagency.com/client — Contacts

Guest CRM showing customer profiles and visit history

Industry Momentum

The Reservation Landscape Is Shifting

Restaurants are demanding better tools, lower costs, and more control over their guest relationships.

75% of restaurants now accept reservations, up from just 43% in 2021. Diners expect the ability to book online — and they expect confirmations, reminders, and waitlist updates via text.

Tableo, 2023 / NRA, 2024

Tock Platform-Wide

0.9% No-Show Rate with Prepayment

Across the entire Tock platform from December 2023 through March 2024, the average no-show rate was just 0.9% — compared to the industry average of 10-12%. Prepayment and deposit models virtually eliminate no-shows.

Source: Tock, 2024

Market Share Data

The Market Is Fragmenting

Tock holds 36.42% market share, OpenTable 31.73%, Resy 12.49%, and SevenRooms 7.33%. The reservation market is no longer a monopoly — restaurants have real choices, and they're choosing systems that don't charge per cover.

Source: 6sense, 2024

FAQ

Frequently Asked Questions